Views: 222 Author: Lake Publish Time: 07-16-2025 Origin: Site
Content Menu
● The Founders and Owners of Nani Swimwear
● The Origin Story and Brand Mission
● Early Challenges and Manufacturing Journey
● Business Growth and Market Impact
● Product Range and Design Features
● Manufacturing and OEM Collaborations
● Sustainability and Future Development
● Frequently Asked Questions (FAQ)
>> 2. When was Nani Swimwear founded?
>> 3. What is the meaning behind the name “Nani”?
>> 4. Where is Nani Swimwear manufactured?
>> 5. Does Nani Swimwear focus on sustainability?
Nani Swimwear has swiftly become a respected name in the swimwear industry, known for its commitment to empowering women through stylish, functional, and inclusive swimwear. Many are curious about who owns Nani Swimwear and how the brand has evolved since its inception. This article offers an in-depth look at the founders, the journey of the brand, its design philosophy, manufacturing collaborations, and how it positions itself in a competitive marketplace.
Nani Swimwear was co-founded in 2016 by Marissa “Riss” Barlow, her mother Janna Barlow, and their close friend Amy Rasmussen. The inception of the company has a heartfelt origin: Riss, at the age of 13, expressed a desire to start her own swimsuit company after struggling to find swimwear that balanced fashion, coverage, and comfort during a family spring break trip. Initially met with gentle skepticism from her mother, the idea matured over time and materialized when all three women united their collective vision.
Janna Barlow, who previously owned a brick-and-mortar home décor business, and Amy Rasmussen joined Riss in a shared passion for creating a swimwear brand catering to “active, adventurous women” seeking suits that allow them to confidently engage in outdoor activities without worrying about fit failures or discomfort.
Together, they dove into market research, fabric sourcing, and manufacturing partnerships, dedicated to making Nani a brand that stands for fashion and function.
The name “Nani” comes from the Hawaiian word meaning “beautiful,” which reflects the company's mission to encourage women to feel confident, adventurous, and beautiful in their own skin. The founders imagined Nani as a brand for active women who want swimwear that supports their lifestyle—from surfing and hiking to casual beach days—without sacrificing style or comfort.
Nani Swimwear was created to fill a gap between overly conservative “frumpy” suits and minimalistic string bikinis. The founders aimed to offer suits that combine modern aesthetics with practical coverage, using quality fabrics and thoughtful construction that would inspire women to embrace both function and fashion.
Starting a swimwear company with limited industry experience posed significant challenges. The team spent the first year learning the ropes—identifying reliable textile suppliers, establishing production capabilities, and mastering the complexities of fashion entrepreneurship.
Early on, they partnered with a factory in Los Angeles for fabric printing and production. However, they encountered a major setback when the fabric faded prematurely due to chlorine exposure, and the factory advised restricting the suit's use to freshwater only. Rather than compromising their standards, the Nani team dedicated considerable effort to refund customers and sourcing a better manufacturing partner.
Eventually, they engaged with a factory in Southeast China, which many company members visited personally. This new partnership enabled higher-quality production with durable fabrics, vibrant printing, and rigorous quality control—essential components that aligned with Nani's brand values.
This behind-the-scenes dedication to manufacturing excellence ensured the brand could grow sustainably while delivering on its promise to customers.
From its humble beginnings in a shared family effort, Nani Swimwear has grown exponentially, now selling across the United States, Canada, Mexico, and expanding internationally. The brand's authentic story, combined with social media marketing, influencer collaborations, and strong word-of-mouth, propelled its popularity.
Marissa Barlow's design sensibility and constant experimentation with contemporary yet functional styles earned Nani recognition within the industry, including accolades such as Designer of the Year at Phoenix Fashion Week. The brand's customer-centric approach has fostered a loyal and growing community.
Nani's emphasis on body inclusivity, size diversity, and practical wearability resonates widely, especially among women looking for swimwear that can withstand active lifestyles without compromising on look or feel.
Nani Swimwear's collections offer a variety of styles that cater to different tastes and activity levels:
- Cheeky yet supportive bikinis: Designed with thicker straps, secure fastenings, and thoughtful patterns for functional everyday wear
- One-piece suits: That emphasize both flattering silhouettes and full mobility for water sports and beach activities
- Swim dresses and tankinis: Catering to those seeking additional coverage with stylish flair
- Active swimwear: Suits with enhanced performance fabrics engineered to endure rigorous movement
Their color palettes range from muted elegant tones to bold tropical prints, providing versatile options for customers.
Comfort-enhancing features such as adjustable straps, lined cups, and flat seams reduce irritation and promote confidence.
As a factory specializing in OEM swimwear manufacturing, we recognize the vital role partnerships like Nani's play. Their collaboration with experienced manufacturers ensures using:
- Chlorine and UV-resistant fabrics that maintain color and elasticity
- Quality stitching techniques guaranteeing durability during active use
- Precise fit grading tailored to size inclusivity across different markets
- Sustainable fabric options aligning with eco-conscious consumer demand
Regular factory audits, material testing, and pre-shipment inspections ensure that durability and quality are never compromised. This strategic alignment between brand and factory enables Nani to offer consistent and reliable products that reinforce brand integrity.
Nani Swimwear embraces sustainability as a guiding principle for future growth. They have initiated steps to incorporate recycled fabrics, reduce waste in production, and consider environmentally responsible packaging solutions.
The brand's vision includes expanding its sustainable product offerings without compromising the luxury and performance their customers expect.
As consumer demand rises for ethical and green fashion, Nani plans to invest in research on innovative eco-materials and to collaborate with supply chains committed to social responsibility.
Nani Swimwear's reach now extends worldwide, with online sales shipping internationally and retail partnerships in key markets. As the brand grows, maintaining a balance between exclusivity and accessibility remains a strategic focus.
By continually emphasizing inclusivity and comfort without sacrificing style, Nani positions itself strongly against growing competition, setting new standards for functional luxury swimwear.
Nani Swimwear is proudly co-owned and managed by Marissa Barlow, Janna Barlow, and Amy Rasmussen, whose combined passion and persistence transformed a teenage idea into a flourishing swimwear brand. Founded in 2016 with a mission to blend fashion, function, and empowerment, Nani continues to grow by meeting the needs of active women worldwide.
Their steadfast dedication to quality manufacturing, inclusive design, and sustainable practices ensures the brand remains relevant and admired. For swimwear factories involved in OEM production, Nani exemplifies how close collaboration and shared vision between brand and factory produce market-leading products.
Nani Swimwear is co-owned by Marissa Barlow, her mother Janna Barlow, and their friend Amy Rasmussen.
The company was founded in 2016, growing from a personal idea into a thriving international brand.
“Nani” is a Hawaiian word meaning “beautiful”, reflecting the brand's mission to empower women to feel beautiful and confident.
Nani Swimwear is manufactured through partnerships with specialized OEM factories in Southeast China and other international locations committed to quality and durability.
Yes, Nani is gradually integrating eco-friendly fabrics and sustainable manufacturing practices into its product lines.
