Views: 222 Author: Lake Publish Time: 08-08-2025 Origin: Site
Content Menu
● Introduction to Nani Swimwear
● Where Is Nani Swimwear Based?
>> Headquarters Location: Smithfield and North Logan, Utah, United States
>> Significance of Utah Location
● Design and Manufacturing Philosophy
● Market Position and Consumer Engagement
● Online Presence and Retail Accessibility
● Sustainability and Ethical Commitments
● FAQ
>> 1. Where is Nani Swimwear based?
>> 2. Where is Nani Swimwear manufactured?
>> 3. What materials does Nani Swimwear use?
>> 4. Is Nani Swimwear inclusive in sizing?
>> 5. How can I buy Nani Swimwear?
Nani Swimwear is a vibrant, fashion-forward brand known for creating active swimwear that empowers women to feel comfortable, confident, and beautiful during all their outdoor adventures. Founded in 2016, Nani Swimwear combines innovative design with sustainable practices to meet the needs of adventurous women seeking stylish yet functional swimwear.
For swimwear factories, wholesalers, and OEM producers, understanding where Nani Swimwear is based, how it operates, and its production philosophy is essential for aligning manufacturing and partnership strategies with the brand's values and market demands.
This article provides a detailed overview of Nani Swimwear's geographic base, operational structure, design ethos, and manufacturing considerations. It also examines customer engagement, sustainability initiatives, and market positioning. The article concludes with a summary and a comprehensive FAQ section addressing frequently asked questions about Nani Swimwear's location, production, and availability.
Nani Swimwear was established in 2016 by three visionary women—Janna Barlow, Marissa Barlow, and Amy Rasmussen—who sought to challenge the typical swimwear market dominated by either skimpy bikinis or overly conservative suits. Their mission was to create fashion-forward active swimwear that suits women who lead an adventurous lifestyle, combining both style and high-performance functionality.
Nani, meaning “beautiful” in Hawaiian, reflects the brand's aspiration to encourage women to live beautifully—embracing adventure, confidence, kindness, and community giving. The brand emphasizes inclusivity by celebrating body diversity and rejecting unrealistic beauty standards, promoting "no photoshop" campaigns and featuring real women rather than professional models.
Nani Swimwear is headquartered in Utah, with key operational offices in Smithfield and North Logan:
- Primary Address: 150 W 700 S, Suite E1, Smithfield, Utah 84335, United States.
- Customer Service and Administration: Also operates out of 3065 North 200 West, Suite 100, North Logan, Utah 84341.
Utah serves as the design and corporate hub for Nani Swimwear, where key teams develop product designs, manage marketing, sales, logistics, and customer service. The founders, many of whom began the business while still in high school, have maintained a strong local connection emphasizing grassroots entrepreneurship, thoughtful innovation, and sustainable business practices.
- Community and Innovation: Utah's supportive entrepreneurial environment, educational resources, and manufacturing partnerships have facilitated Nani's growth from a startup to an international brand.
- Access to Skilled Workforce: The state provides access to design, marketing, and operational talent committed to the brand's mission.
- Logistics and Distribution: Proximity to major U.S. transportation hubs enables efficient shipment throughout North America and internationally.
- Sustainability and Ethics: Nani leverages Utah's emerging green business networks to fuel its commitment to sustainable fabric sourcing and responsible manufacturing.
While Nani Swimwear is designed and headquartered in Utah, the exact manufacturing locations are not explicitly publicized. However, Nani emphasizes ethical, sustainable, and high-quality production methods:
- Sustainable Materials: Since 2021, Nani swimwear is made from recycled plastic water bottles, transforming waste into durable swim fabrics that offer stretch, comfort, and chlorine resistance.
- Ethical Production: The brand collaborates with manufacturers who uphold fair labor practices and environmental standards.
- Innovative Design: Nani conducts all design work in-house in Utah, creating unique prints by partnering with artists globally, ensuring limited edition and original swimwear patterns.
- Quality Control: Commits to strict quality processes including consistent sizing, durable stitching, and fabric testing for swim performance.
This mindful production approach matches Nani's active, adventure-focused brand identity.
Nani Swimwear appeals to active women who want swimwear that fits perfectly and supports their dynamic lifestyles—from surfing and hiking to casual beach lounging. Its attributes include:
- Fashion-forward active swimwear with flattering cuts.
- Inclusive sizing and mix-and-match options for tops and bottoms.
- Advocacy for body positivity and representation through authentic marketing.
- Competitive price points under $85, blending quality with affordability.
- Loyal following bolstered by social media presence highlighting real women wearing Nani in natural settings.
The brand also partners with outdoor retailers such as REI, Macy's, Anthropologie, and Dick's Sporting Goods, expanding its retail footprint beyond direct online sales.
Nani Swimwear primarily sells through its own website, supported by retail partnerships and selected marketplaces:
- Official Website: Comprehensive swimwear catalog, size guides, artist collaborations, and direct customer interactions.
- E-commerce: Intuitive online shopping with international shipping options.
- Retail Partnerships: Available in major U.S. retailers providing in-store fitting opportunities.
Customer support and brand messaging are centralized from the Utah headquarters, ensuring consistent customer engagement worldwide.
Nani Swimwear incorporates sustainability into its core:
- Utilizes recycled plastic materials, reducing ocean pollution and landfill waste.
- Advocates for ethical manufacturing processes.
- Promotes durability and timeless style to discourage fast fashion disposability.
- Supports artist collaborations that diversify cultural engagement and creativity.
This commitment enhances brand loyalty among environmentally conscious consumers.
Nani Swimwear is proudly based in Utah, with headquarters in Smithfield and North Logan, where it drives design, marketing, and customer service efforts. This local base supports a growing global brand celebrated for active, sustainable, and inclusive swimwear. Through its commitment to recycled materials, ethical manufacturing, and body positivity, Nani offers swimwear that empowers adventurous women to live beautifully.
For swimwear factories, wholesalers, and OEM producers, understanding Nani's Utah roots, sustainable fabric use, and brand ethos can guide fruitful partnerships focused on innovation, quality, and responsible production aligned with evolving consumer values.
Nani Swimwear's headquarters and operational base are located in Utah, United States, specifically in Smithfield and North Logan.
While the exact production locations are not explicitly disclosed, Nani emphasizes ethical manufacturing with sustainable materials like recycled plastics, typically produced in responsible overseas facilities.
Nani uses recycled plastic water bottles transformed into durable, stretchy swim fabric that offers chlorine resistance and long-lasting wear.
Yes, Nani Swimwear offers a wide range of sizes and mix-and-match options to accommodate diverse body types, promoting body positivity.
Nani Swimwear is available through its official website and selected major retailers, including REI, Macy's, Anthropologie, and Dick's Sporting Goods.
[1] https://www.zoominfo.com/c/nani-swimwear/451239927
[2] https://www.linkedin.com/company/naniswimwear
[3] https://www.linkedin.com/company/nani-swimwear
[4] https://www.naniswimwear.com/pages/contact-us
[5] https://www.abelyfashion.com/where-is-nani-swimwear-made-an-in-depth-look-at-the-brand.html
[6] https://www.mapquest.com/us/utah/nani-swimwear-458862061
[7] https://www.naniswimwear.com/pages/about-nani-swimwear
[8] https://www.zoominfo.com/pic/nani-swimwear/451239927
