Views: 222 Author: Abely Publish Time: 05-09-2025 Origin: Site
Content Menu
● The Rise of Online Swimwear Shopping
>> Benefits of Buying Swimwear Online
● Top 12 Online Swimwear Retailers
>> 2. ASOS
>> 6. Aerie
>> 8. Modcloth
>> 12. Roxy
● How to Choose the Right Swimwear Online
>> 2. Understand Your Body Shape
>> 3. Read Reviews and Check Return Policies
>> 5. Look for Mix-and-Match Options
● Swimwear Trends and Styles in 2025
● For Brands & Retailers: OEM Swimwear Manufacturing
>> What is OEM Swimwear Manufacturing?
>> Key Considerations When Choosing an OEM Partner
● Step-by-Step: How to Buy Swimwear Online
The search for the perfect swimsuit is a timeless summer ritual. Whether you're planning a beach vacation, prepping for poolside relaxation, or looking to update your swimwear collection, buying swimwear online offers unmatched convenience and variety. In this comprehensive guide, we'll explore the best places to buy swimwear online, offer expert shopping tips, and answer your most pressing questions. We'll also share insights for brands and retailers seeking OEM swimwear manufacturing partners. Let's dive in!
Shopping for swimwear online has become the go-to method for millions worldwide. Here's why:
- Endless Variety: Online stores offer a much wider range of styles, sizes, and brands than most physical shops[10].
- Convenience: Shop from anywhere, anytime, and avoid crowded fitting rooms[9][10].
- Privacy: Try on swimsuits in the comfort of your own home, free from harsh lighting and pressure[10].
- Easy Comparisons: Quickly compare prices, styles, and reviews across multiple retailers.
- Access to Global Brands: Discover unique labels and international designs not available in your local stores.
The convenience of online shopping has transformed how consumers purchase swimwear. No longer do you need to visit multiple stores to find the right fit; instead, you can browse a wide variety of styles, colors, and sizes from the comfort of your home. Online retailers often provide detailed size guides, customer reviews, and return policies that make the shopping experience more manageable.
1. Variety: Online stores offer a broader selection than physical stores, including unique styles and sizes.
2. Convenience: Shop anytime, anywhere without the hassle of crowds or limited store hours.
3. Price Comparisons: Easily compare prices across different websites to find the best deals.
4. Customer Reviews: Read feedback from other buyers to help make informed decisions.
When it comes to buying swimwear online, shoppers are spoiled for choice. Below is a curated list of the top 12 online swimwear retailers for 2025. Each retailer brings something unique to the table, whether it's customization, inclusivity, sustainability, or trendsetting designs.
Abely Fashion stands out as a top choice for brands, wholesalers, and retailers seeking OEM swimwear manufacturing. With over 20 years of expertise, Abely offers a comprehensive range of women's swimwear styles-bikinis, one-pieces, tankinis, rash guards, and more. The company specializes in custom design, brand personalization, and flexible minimum order quantities, making it ideal for businesses aiming to launch or expand their swimwear lines in the European and American markets. Abely's commitment to quality, competitive pricing, and fast turnaround times ensures that clients receive premium products tailored to their needs[2].
ASOS is renowned for its vast selection, trend-driven designs, and inclusive sizing. Shoppers can find everything from petite to plus-size swimwear, with options to mix and match tops and bottoms for a customized fit. ASOS regularly updates its collections to reflect the latest trends, making it a favorite among fashion-forward consumers[6].
Nordstrom Rack is the go-to destination for discounted designer swimwear. It features top brands at reduced prices, frequent sales, and a broad selection of styles. This retailer is perfect for those who want high-quality swimwear without breaking the bank[6].
Famous for its inclusive sizing, Swimsuits for All offers swimwear up to size 40 and uses a unique measuring system to ensure the perfect fit for every body type. The brand's adjustable styles and tummy-control features make it a top choice for shoppers seeking comfort and confidence[6].
Urban Outfitters brings a youthful, trendy edge to swimwear shopping. The retailer offers sets, one-pieces, and mix & match separates, catering to those who want to express their individual style with the latest looks[6].
Aerie is celebrated for its comfortable, stylish, and size-inclusive swimwear. The brand allows shoppers to mix and match pieces and is known for its body-positive campaigns, free shipping, and easy returns[5][6].
Summersalt is a leader in sustainable swimwear, using recycled fabrics that are five times more durable than average. The brand offers chic, modern designs and is a favorite among eco-conscious consumers[6].
Modcloth specializes in vintage-inspired swimwear, offering unique prints, high-waisted bikinis, and one-pieces. The brand is known for its inclusive sizing and playful, retro aesthetic[6].
Land's End caters to those seeking sportswear and protective swimwear. The retailer offers tankinis, rash guards, and board shorts in a variety of sizes, including regular, plus, petite, and tall[6].
Everything but Water is a veteran in the swimwear industry, offering high-quality, supportive swimsuits designed for durability and fit. The retailer also provides a wide range of cover-ups and beach accessories, making it a one-stop shop for vacation essentials[6].
Billabong specializes in surf and swimwear, providing high-quality options for both men and women. Their swimwear is designed for performance and style, making it a favorite among beachgoers and surfers alike.
Roxy offers a vibrant selection of swimwear that combines fashion with functionality. Their products are perfect for active women who enjoy water sports and beach activities.
[Shop Roxy](https://www.roxy.com/collections/all-swim?srsltid=AfmBOopkPGpgqj37OW2pv22aPHBCwGfjkvaKhXxItKpkUeReb11PyAvE)
| Retailer | Specialty & Highlights |
|---|---|
| Abely Fashion | Leading Chinese OEM/wholesale swimwear manufacturer with 20+ years' experience. Offers custom designs, low MOQs, brand customization, and premium quality for European and American markets[2]. |
| ASOS | Massive selection of swimwear for all body types, mix & match options, and inclusive sizing. Trend-driven and affordable[6]. |
| Nordstrom Rack | Discounted designer swimwear from top brands, with frequent sales and a wide variety of styles[6]. |
| Swimsuits for All | Inclusive sizing up to size 40, with adjustable fits and styles for every body shape[6]. |
| Urban Outfitters | Trendy, youthful styles with options for sets, one-pieces, and mix & match separates[6]. |
| Aerie | Comfortable, stylish, and size-inclusive swimwear with free shipping and returns; known for mix & match options[5][6]. |
| Summersalt | Sustainable swimwear made from recycled fabrics, offering durability and eco-friendly options in modern styles[6]. |
| Modcloth | Vintage-inspired swimwear featuring unique prints, high-waisted bikinis, and extended sizing[6]. |
| Land's End | Sportswear and protective swimwear, including tankinis, rash guards, and board shorts in regular, plus, petite, and tall sizes[6]. |
| Everything but Water | High-quality, supportive swimwear with a focus on durability and fit; also offers cover-ups and beach accessories[6]. |
These platforms provide extensive size guides, customer reviews, and flexible return policies, making your online shopping experience smoother and more reliable[9][10].
Before you start shopping, grab a measuring tape and record your bust, waist, and hip measurements. Sizes can vary significantly between brands, so always consult the specific size chart for each product[9][10][15].
Tip: If you don't have a tape measure, use a string and then compare it to a ruler[9].
Different swimwear styles flatter different body types. Consider what features you want to highlight or downplay:
- High-waisted bottoms: Offer extra coverage and accentuate the waist.
- Underwire or padded tops: Provide more support for larger busts.
- Ruching or side panels: Flatter the midsection.
- Halter or V-necklines: Elongate the upper body[10].
Customer feedback can reveal important details about fit, fabric, and durability. Always check the return policy-many retailers require hygiene stickers and tags to remain intact for returns[10][9].
Are you planning to swim laps, surf, or just lounge? Choose styles and fabrics that suit your activity. Athletic brands like JOLYN are great for active swimmers, while fashion-forward brands cater to lounging and style[17][10].
Many brands sell swimwear separates, allowing you to customize your fit and style-especially helpful if your top and bottom sizes differ[11].
- Eco-Friendly Fabrics: Recycled materials like ECONYL® and REPREVE® are popular for their sustainability and comfort[8].
- Bold Prints & Colors: Vibrant patterns and color-blocking are in demand.
- Retro Revivals: High-waisted bikinis and one-pieces with vintage flair remain favorites.
- Athleisure Influence: Sporty cuts and functional fabrics for active lifestyles.
- Inclusive Sizing: More brands now offer extended size ranges and adaptive fits[17][19].
If you're a swimwear brand, wholesaler, or retailer looking to launch your own line, partnering with an experienced OEM (Original Equipment Manufacturer) is crucial. Here's what to look for:
OEM manufacturers produce swimwear based on your designs, specifications, and branding. They handle everything from sourcing materials to quality control and shipping[3][4][8].
- Customization: Ability to produce custom designs, patterns, and branding[3][8][18].
- Quality Assurance: Rigorous quality control throughout production[3][4][12].
- Low Minimum Order Quantities (MOQ): Flexible order sizes for startups and established brands[4][8].
- Experience with International Brands: Understanding of global standards and market trends[12].
- Sustainability: Use of eco-friendly materials and ethical manufacturing practices[8][12].
- Efficient Logistics: Fast sampling, production, and global shipping[4][8].
Pro Tip: Always ask for references, certifications, and sample products before committing to a manufacturer[12].
1. Define Your Needs: Decide on style, color, and intended use[18][15].
2. Take Accurate Measurements: Bust, waist, and hips[9][10][15].
3. Browse and Filter: Use site filters for size, style, and color preferences[10].
4. Check Size Charts: Compare your measurements to each brand's chart[9][10].
5. Read Reviews: Look for feedback on fit and quality[10][15].
6. Order Multiple Sizes: If unsure, order two or three sizes and return what doesn't fit[15].
7. Review Return Policy: Ensure you can return or exchange if needed[10][9].
8. Complete Purchase: Double-check your selections and proceed to checkout.
Q1: How do I find my correct swimwear size online?
A1: Measure your bust, waist, and hips with a soft tape measure and compare them to the size chart provided by the retailer. If between sizes, consider ordering both and returning the one that doesn't fit[9][10][15].
Q2: What should I do if my top and bottom sizes are different?
A2: Look for brands that sell swimwear separates, allowing you to mix and match sizes for the best fit[11].
Q3: How can I tell if a swimwear brand is high quality?
A3: Check for details about fabric (such as Italian Lycra or recycled materials), read customer reviews, and look for brands that offer detailed product descriptions and clear return policies[11][8][18].
Q4: Are returns usually allowed for swimwear purchased online?
A4: Most reputable retailers accept returns if hygiene stickers and tags are intact. Always review the return policy before purchasing[10][9].
Q5: What are the benefits of working with an OEM swimwear manufacturer?
A5: OEM partners offer customization, quality control, flexible order sizes, and can help you launch your own swimwear line efficiently and cost-effectively[3][4][8][12].
Buying swimwear online is easier and more enjoyable than ever before. With a vast selection, convenient shopping, and helpful resources like reviews and detailed size charts, you can confidently find the perfect swimsuit for your needs. For brands and retailers, partnering with a reliable OEM manufacturer unlocks the potential to create unique, high-quality swimwear collections for global markets.
Whether you're a shopper or a business, the world of online swimwear is full of possibilities. Dive in, explore, and make a splash this season!
[1] https://www.target.com/c/swimsuits-women-s-clothing/-/N-5xtbw
[2] https://www.summersalt.com
[3] https://globaltradeplaza.com/product/oem-odm-swimwear-manufacture-custom-bikini
[4] https://activeqstom.com/swimwear-manufacturing-in-bulk/
[5] https://www.istockphoto.com/photos/swimwear-shop
[6] https://www.youtube.com/watch?v=P8DJYwaTb2k
[7] https://www.youtube.com/watch?v=0JWQNUG-_nc
[8] https://swimwearbali.com
[9] https://chatelaine.com/style/fashion/how-to-buy-a-swimsuit-online-faq/
[10] https://azbigmedia.com/lifestyle/a-complete-guide-to-buying-swimwear-online/
[11] https://andaviswim.com/blogs/news/a-simple-guide-to-buying-swimwear-online
[12] https://www.abelyfashion.com/10-key-questions-to-ask-your-potential-ethical-swimwear-manufacturing-partner.html
[13] https://www.everythingbutwater.com
[14] https://www.gettyimages.com/photos/swimwear-shopping
[15] https://modernmrsdarcy.com/favorite-swimwear/
[16] https://www.roxy.com/collections/all-swim
[17] https://jolyn.com
[18] https://zegaapparel.com/blog/things-you-should-look-for-when-buying-swimwear/
[19] https://www.billabong.com/collections/womens-swim
[20] https://www.istockphoto.com/photos/swimwear-store
[21] https://bohobeachhut.com/blogs/news/shopping-advice-for-buying-a-swimsuit-online
[22] https://www.nastygal.com/womens/swimwear
[23] https://people.com/best-places-to-buy-swimsuits-7503862
[24] https://www.reddit.com/r/femalefashionadvice/comments/1d7m7m1/where_do_you_buy_your_swimsuits/
[25] https://www.soma.com/store/category/swim/cat2060003/
[26] https://www.swimsuitcustom.com/blogArticle/25
[27] https://baliswim.com/wholesale-swimwear/
[28] https://www.bananamoon.com/us/
[29] https://www.swimsuitsforall.com
[30] https://mondayswimwear.com
[31] https://vanguardswimming.com/swimwear/
[32] https://www.usaclothingmanufacturers.com/bulk/womens-clothing/swimwear-bikini/
[33] https://www.glamour.com/story/best-swimsuit-brands
[34] https://www.swimoutlet.com
[35] https://www.gettyimages.com/photos/swimwear-store
[36] https://frankiesbikinis.com
[37] https://www.youtube.com/watch?v=6Rr8fTUCWHU
[38] https://www.youtube.com/watch?v=sseYCxUgf80
[39] https://activeqstom.com
[40] https://www.pinterest.com/ywanq/swimwear-shop/
[41] https://www.youtube.com/watch?v=4_57KVEquWw
[42] https://www.youtube.com/watch?v=ZWrWZdiOhRM
[43] https://www.made-in-china.com/products-search/hot-china-products/Oem_Bikini.html
[44] https://www.gettyimages.com/photos/swimwear-shop
[45] https://www.maaji.co
[46] https://brazilian-bikinis.net/frequently-asked-questions/
[47] https://hapari.com/blogs/lifestyle/5-tips-for-buying-swimwear-online
[48] https://www.swimsuitstation.com/pages/faq
[49] https://www.rei.com/learn/expert-advice/swimsuits.html
[50] https://www.swimwearmanufacturers.co.uk/faq
[51] https://www.limericki.com/pages/faqs
[52] https://swimsuitsjustforus.com/pages/faqs
[53] https://mondayswimwear.com/pages/faqs
[54] https://swimwearbali.com/10-common-questions-about-swimwear-manufacturing
[55] https://www.swimwearworld.com/pages/frequently-asked-questions
[56] https://www.houzz.com/discussions/5920945/can-we-discuss-buying-a-swimsuit-online
[57] https://www.reddit.com/r/TravelHacks/comments/1hd7sub/buying_swimsuits_online/
